22grams Cafe
22grams is a popular cafe and bakery based in Randwick, Sydney with a crafted menu and beloved customer base. The clients brief was to redesign the staff uniforms to boost team moral and better reflect the optimistic and sociable ethos of the cafe. The collaboration evolved into a logo update and additional designs for cafe merchandise.
Client
22grams Cafe
Sydney
Date
2024
Skills
Project Management/ Illustration/ Logo Design/ Typography
The cafe logo has evolved from "twenty-two grams" to a modern, concise "22grams," maintaining its familiar font for brand recognition. The bakery logo now features updated lowercase typography to align with the cafe, while keeping its original spacing to distinguish the second location.
The typography remains similar to previous branding as requested by the client. However, the new 22grams alphabet allows for consistency across the locations and ease of use for future designs.
Close collaboration with the cafe owner provided a deeper understanding of the quirky humor and open atmosphere of the cafe. The final product resulted in six illustrations across the bakery and cafe, celebrating menu items with a short message of optimism aimed at customers.
A short side project involved creating one-off designs for Mother's Day, as a way to utilise blank takeaway coffee cups. The custom illustrations were designed to create a memorable and engaging experience for customers.
Due to time restraints and stamp application the two typography designs were selected. The designs were manufactured into stamps and hand printed onto cups for Mother's Day weekend.
Stickers were also commissioned to bring character to new plastic coffee containers stored in the cafe. The containers were practical but lacked the charm of the previous metal containers.
Three illustrations were designed, depicting customers interacting with different coffee cups. The designs compliment each other as the containers move around the cafe and make the containers more recognisable when transporting coffee to and from the space.
